3. Strategies for enhancing engagement among individuals over 55 through interactive features of smart wearables

Smart wearables, such as fitness trackers and smartwatches, offer promising tools to engage older adults in regular physical activity. As described in chapter 2, these devices provide real-time feedback, health monitoring, and personalized insights that can promote motivation and support behavior change. In a recent meta-analysis, Liu at al. (2020) reviewed randomized controlled trials published between 2008 and 2018 to assess the impact of wearable activity trackers (WATs), such as Fitbit and other wearable devices, on physical activity, measured primarily through daily step counts and time spent on moderate-to-vigorous physical activity. They concluded that WAT-based interventions can effectively enhance PA among sedentary older adults over the short term, particularly when coupled with behavior change strategies. However, results are mixed when comparing WATs to traditional methods or involving very old participants, indicating a need for further research into long-term adherence and optimization of interventions for different age groups.

In order to understand how wearables may enhance engagement in physical activity interventions we should first understand the motives and the barriers of older adults to engage in physical activity and then see how wearables may be helpful in raising most of the barriers or enhance the facilitators. Table 4 presents a list of barriers and facilitators to physical activity for older adults.

Table 4. Common barriers and facilitators to physical activity in older adults
Barriers Facilitators
Fear of injury Access to age-friendly environments
Chronic health conditions Health professionals' recommendations
Environmental limitations Group-based activities
Lack of motivation or perceived need Social support from family and friends

Fear of Injury refers to the concerns of many older adults about falls or other injuries during exercise. It can be faced with access to safe, age-friendly environments, ensuring the availability of facilities that cater specifically to older adults.

Chronic Health Conditions, such as arthritis, heart disease, or mobility limitations may reduce confidence in participating in physical activities. Physicians and health practitioners can motivate older adults by emphasizing the health benefits of physical activity.

Environmental Factors, concern mainly lack of access to safe, age-appropriate facilities or parks that can discourage participation. Activities that incorporate social elements or are conducted in groups can provide a motivational boost.

There are also some factors that the fitness professional should consider. Older adults have diverse backgrounds and capabilities, so physical activity programs should be customized. Programs that offer a variety of activities (e.g., yoga, swimming, dancing) can appeal to different preferences and functional abilities. The immediate benefits of exercise should be spotted as soon as possible. Highlighting the immediate benefits of physical activity, such as improved mood, stress reduction, and social engagement, can be more effective than focusing solely on long-term health benefits. Incorporating social components into physical activity programs, such as exercise classes with a social hour afterward, can help older adults see physical activity as a social experience rather than a chore.

The Role of Smart Wearables in Promoting Physical Activity

Smart wearables can help older adults maintain health and manage chronic conditions by tracking vital signs and providing activity reminders. Features such as step counting, heart rate monitoring, sleep tracking, and fall detection make wearables particularly useful for this demographic. Moreover, these devices foster self-monitoring, enabling users to set personalized goals and receive real-time feedback. While younger populations may find the default settings of wearables suitable, older adults often require adaptations in usability features. Ensuring the devices accommodate physical limitations, such as reduced vision or manual dexterity, is key to increasing engagement. Table 5 presents the main strategies that could be used in order to enhance physical activity engagement through smart wearable features, along with some examples.

Table 5. Strategies for enhancing engagement through smart wearable features
Strategy Description Examples
Personalization and Adaptive Feedback Tailoring goals and feedback based on individual needs Setting personalized step targets, adaptive notifications
Gamification Using game-like elements to motivate users Badges, challenges, leaderboards, and rewards
Social Interaction Incorporating community and peer support features Group challenges, social sharing of activity achievements
Usability Enhancements Making devices more accessible to older users Large fonts, voice commands, and easy-to-use interfaces
Privacy and Data Security Addressing concerns about data handling Providing clear privacy policies, secure data encryption

Personalization and adaptive feedback have been shown to enhance user engagement by tailoring experiences to individual needs. Wearables can adjust goals and notifications based on the user’s performance and preferences. The study by Peng et al. (2021) highlighted that tailored activity goals, personalized health recommendations, and adaptive feedback significantly improved adherence to physical activity regimens in older adults.

Gamifying physical activity can motivate older adults by introducing elements of fun and competition. Social features like sharing achievements and participating in challenges foster a sense of community. Jang et al. (2018) found that older adults were more likely to increase their activity levels when gamified elements such as badges and leaderboards were incorporated into wearable technology.

Table 6 summarizes key motivational features for wearables. Gamification strategies, such as earning badges or competing with friends, have shown potential in increasing engagement with fitness activities. Nurmi et al. (2020) developed a system integrating gamification with wearable devices to motivate users to increase their step counts. They found that combining goal-setting with digitalized motivational interviewing and small challenges can significantly boost activity levels in individuals aged 55 and older. Moreover, Vargemidis et al. (2020) emphasized that wearables with social sharing features—such as sharing progress with friends or joining activity challenges—can enhance motivation by fostering a sense of community. Older adults who are part of social groups tend to engage more actively, finding external accountability helpful in sustaining their fitness routines.

To ensure wearables are user-friendly for older adults, devices should feature simplified interfaces, larger fonts, and voice commands. Providing training or user manuals can also help. The review by Moore et al. (2021) showed that interventions improving device accessibility, such as larger text or easier navigation, were linked to higher engagement and lower dropout rates among older users.

Table 6. Key motivational features for wearables
Feature Description Example
Badge System Users earn badges for reaching milestones (e.g., 10,000 steps) Fitbit offers badges for hitting new step records
Daily Reminders Reminds users to move if inactive for long periods Garmin devices nudge users with movement reminders
Challenges with Friends Users can challenge friends to step or activity competitions Apple Watch offers shared activity competitions
Progress Sharing Share accomplishments on social media or within app groups WHOOP allows sharing performance with a group